We Roam

Created by Bridie & Mark, We Roam is a Australian boutique children’s swimwear brand, ethically made in globally sourced fabrics with a focus on high sun protection.

Working closely with Bridie to create the brand look and feel, we used a simple block typeface for “Roam” and carved an exploratory path across it. This led to a fresh, clean and fun look for their print and digital materials, appealing directly to their target audience, including stickers, postcards, EDM’s and stationery.