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‘How it should be’ is an ethically rebellious supermarket concept that challenges the norms of the profit-for-shareholder retail model, instead focusing on profit equality for all of their supplier & partners.
We ran a brand discovery workshop to establish who they were and how they wanted to be presented, working closely with founders Ruth and Amy we developed their initial look & feel including a suite of illustrations. We followed this by creating all their signage, printed communications & an initial website ready for their first store’s opening. Pop in to see all the fabulous produce they have on offer!